News & Views

How to Build a Successful Brand - a Legal Perspective | 29 October 2020

14 October 2020

The webinar will be held in English. Please find a more detailed description of the webinar below.

These days, intangible assets make up on average approximately 80 per cent of businesses’ value. Moreover, the most valuable brands in the world are currently valued at hundreds of billions of dollars. Thus, it is more important than ever for businesses to have a strong knowledge of how to best protect the value associated with their brands.

In this webinar, aimed at both in-house lawyers and marketers, our experts Elisabeth Vestin and Sarita Schröder look at how the law – and especially trademark rights – can be used as a tool for building and maintaining a successful brand. With the help of practical real-life examples, we illustrate why it is crucial to include intellectual property in the creative and innovation process from the get-go.

Key takeaways from this webinar include:

  • What brand elements you can protect and how
  • What legal aspects you need to consider before deciding on a new brand or brand element
  • What actions you need to take to uphold a strong protection for your brand

If you are interested to join the webinar, please contact Josefine Möllersten (