News & Views

Hannes Snellman Counsel to Valedo in the Investment in BRP Systems

27 April 2017

BRP Systems and Valedo have entered into a strategic partnership for acceleration of expansion and growth. The partnership secures additional resources and competence to fuel BRP’s continued development of BRP’s technical market leading ERP software and services for membership handling, booking and payment solutions to fitness facility operators in the Nordics and Europe.

BRP Systems is a multiple Gazelle-award winning company, founded in 2004 based in Linköping with headquarters in Mjärdevi Science Park. BRP offers ERP software for operators in the leisure sector, primarily fitness facilities as well as bath-, spa- and conference facilities. BRP’s software is used by a large number of leading chains as well as large and small private and public facilities in need of efficient and secure full service ERP-platform to achieve increased efficiency and satisfied end customers.

BRP’s software platform is the Nordic market leading ERP- and membership handling system for the fitness industry. BRP’s software empowers fitness operators to secure best possible business overview and planning of operations as the platform supports to automation of work processes to save time and money through reducing cost for administrative personnel and optimizing resources as well as driving sales through supporting processes for customer acquisition, churn minimization and enhancing the customer experience. System functionality includes booking, planning, payments, invoicing, CRM, KPI-statistics and many more complex services and integrations. The platform offers innovative integration opportunities offering customers the opportunity to connect proprietary applications to BRP’s platform. BRP’s software is currently used by c.900 facilities in Sweden, Norway, Finland, Poland and Croatia. The company has demonstrated strong organic growth over the last few years and has a turnover of c.40 SEK million.

Hannes Snellman acted as counsel to Valedo with a core team consisting of Jan Jensen, Shoan Panahi, Sebastian Wallin, Moa Fritzon Torbjelt, Jonas Johansson, (M&A) Fredrik Olsson, Aina Renström, (Finance) Per Fries, (IP/TMT) and Anna Ivarsson (Project Assistant).